Raghavendra Rathore: The Global Ambassador of Indian Regal Menswear

 

Raghavendra Rathore is a name synonymous with luxury Indian menswear that elegantly fuses royal heritage with contemporary style. Over a career spanning more than three decades, Rathore has not only revived the iconic Jodhpuri Bandhgala and breeches but also positioned Indian traditional menswear on the global fashion stage. His journey from the royal city of Jodhpur to international acclaim exemplifies the rise of a truly global Indian designer who honors his roots while appealing to modern sensibilities.

Early Life and Education: The Making of a Designer with a Royal Legacy:

Born into the prestigious Rathore royal family of Jodhpur, Rajasthan, Raghavendra Rathore’s early life was steeped in the rich cultural traditions of Indian royalty. His upbringing amidst the forts and palaces of Jodhpur deeply influenced his design sensibility. Rathore pursued liberal arts and philosophy at Marlboro College, Vermont, before graduating from the Parsons School of Design, New York, in 1992. His formative years in the US included working with fashion giants like Donna Karan’s DKNY and Oscar de la Renta, where he gained invaluable experience in both luxury and mass-market fashion sectors.

Launching Rathore Jodhpur: Reviving Heritage with Modern Craftsmanship:

In 1994, Rathore returned to India and launched his eponymous brand, initially focusing on tailored womenswear. However, his true impact came with the menswear label Raghavendra Rathore Jodhpur, which revived and redefined the Bandhgala jacket and Jodhpuri breeches—traditional Indian garments that had fallen out of mainstream fashion. By patenting the distinctive cut of the Bandhgala, Rathore preserved an important cultural legacy while modernizing it for a global audience.

His designs blend the regal ethos of Rajasthan with sleek, contemporary tailoring—narrowing armholes and refining silhouettes to create a look that is both classic and cosmopolitan. This transformation elevated the Bandhgala from ceremonial wear to a power dressing staple for global elites.

Global Recognition and Prestigious Clientele:

Rathore’s bespoke creations have been embraced by an illustrious clientele spanning Bollywood stars like Amitabh Bachchan, Saif Ali Khan, and Shah Rukh Khan; international celebrities including Matthew McConaughey; and royalty such as the Emir of Qatar and Maharaja Padmanabh Singh of Jaipur. His work also extends to costume design for Hollywood and Bollywood films, including The Gray Man, Eklavya, and Khoobsurat, showcasing his versatility and deep understanding of Indian aesthetics.

Expanding the Brand: Innovation Meets Tradition:

To cater to younger audiences, Rathore launched RR Blue, a ready-to-wear line blending festive Indian styles with contemporary appeal. Beyond fashion, his multidisciplinary approach includes jewelry, interior design, and lifestyle products, making Rathore a true lifestyle brand. His commitment to “Make in India” and slow fashion principles ensures sustainability and the preservation of Indian craftsmanship.

Legacy: Elevating Indian Menswear on the World Stage:

Raghavendra Rathore’s career is a blueprint for how Indian heritage can be innovatively preserved and globally celebrated. By modernizing traditional menswear and creating a distinct luxury identity, he has contributed significantly to the “Brand India” narrative in fashion. His designs tell the story of India’s regal past with a fresh, global outlook—making him one of the most influential Indian designers internationally. Click here to explore more Global Indian stories that inspire.